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Keeping up with the Competition: Metrics That Matter
By Jenna Lebel I’ve said it numerous times—you can’t measure everything. You need to measure what matters. Different metrics will matter to different people and different organizations, but one thing...
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Pin and Prosper: Analyzing #Pinterest Success
By Katie Kearsey Pinterest is officially the number three social network in the U.S., and an ever increasing number brands are either getting started with or are fine tuning their strategies and...
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How to Feel Lucky(er): Optimizing Your Social Strategy with Google Analytics
By Serena Goldberg You are generating more and more social media content every day, and if you are smart, are analyzing the resulting data to optimize your efforts. What types of content are generating...
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3 Critical Facebook Metrics to Measure Success
By Tim Bosch Metrics from Facebook Insights can provide valuable data for page managers. The new metric “Talking About This” is the talk of the town. However, people seem to believe that this number...
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How Small Social Media Teams Can Take On The Problem of Big Data
By Serena Goldberg Recently, a new buzzword has been all the hype in the business world: “Big Data.” The term sounds important and confusing at the same time. It’s been thrown around in a myriad of...
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Two Often Overlooked Steps To Improving Your Social Media Measurement
By Serena Goldberg Marketers today are easily – and understandably – overwhelmed when it comes to the social media data they need to be collecting and analyzing. Just take a look at the output file...
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Hacking Facebook’s Ad Platform for Fan Insights
By Tim Bosch Facebook Insights is truly impressive when compared to every other native analytic platform in social media. This tool provides an immense amount of data regarding reach, engagement, page...
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Pinterest Launches Web Analytics For Brands
By Cassidy Bohan Yesterday, Pinterest launched a new tool designed for bloggers, businesses, and organizations to gain insight into what people are pinning from their websites. The tool is free,...
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